If you’ve ever run Amazon ads only to see little to no return, you’re not alone. Many sellers put money into campaigns and walk away convinced that, “Amazon ads don’t work.” However, the truth is that ads usually do work. They show your product to shoppers, they bring people to your listings, and they drive […]
Amazon has matured into one of the most competitive, data-driven retail ecosystems in the world. In fact, the platform reported $638 billion in net sales in 2024. This represents an 11% year-over-year increase, proving that buyers are still flocking to the marketplace in record numbers. At the same time, Amazon’s advertising business alone is projected […]
The Amazon marketplace is a bustling environment filled with a wide variety of products, from everyday items to high-end goods. When you’re offering premium products, your strategy needs to shift significantly compared to selling more common items. These merchandise are designed to attract a discerning customer base that values quality, exclusivity, and superior performance. Unlike […]
The global landscape for sourcing products is shifting, particularly for U.S.-based Amazon sellers who have traditionally relied on China for private labeling. Rising and expanded tariffs have been levied on Chinese goods in categories such as electronics, machinery, and textiles—all major categories of the platform. Increasing labor costs, consumer demand for ethical sourcing, unreliable freight […]
For Amazon sellers, adapting to new trends and refining your strategies is essential for maintaining and increasing sales. As we approach the second half of 2025, you must navigate this increasingly competitive marketplace with informed, data-driven tactics. Understanding the nuances of Amazon’s platform and leveraging the right tools and techniques can make a significant difference […]
The rise and rise of social media has turned influencers into aces. You must have influencer marketing tactics up your sleeve to sell online. Why? Influencer recommendations drive three in four purchase decisions. From gaining visibility with the correct target audience to building trust, influencers can impact major aspects of e-commerce marketing and sales. You […]
Restricted categories are specific product categories on the Amazon platform that require approval before sellers can list items within them. This process ensures that certain merchandise with sensitive attributes meets legal standards, maintains quality, and upholds Amazon’s brand reputation. Products within these categories often have implications for safety, legal compliance, and quality control. By imposing […]
Did you know that Amazon changes the price of a single product 2.5 million times every day? That’s a price change every 10 minutes! The dynamic pricing, coupled with stiff competition and an unpredictable algorithm necessitates a failsafe Amazon product price strategy that can help you make profits. Hiking up the prices of your products […]
Whether dealing with lost inventory, damaged goods, or unexpected FBA fees, submitting accurate documentation can spell the difference between success and rejection. Preparing the correct documents for Amazon reimbursements also significantly streamlines the process. We’ve curated the different types of Amazon reimbursement claims and their corresponding requirements to ensure you’re well-equipped when the need arises. […]
The December 10, 2024 Amazon reimbursement update for FBA sellers marked a major change in calculating reimbursements for inventory lost or damaged before purchase. From the item’s sales price, the basis for claims has now shifted to its manufacturing cost. Originally, the implementation date was March 10, 2025. Amazon moved this to March 31 to […]
Like most programs of the world’s largest online marketplace, Amazon’s Subscribe & Save was designed to benefit both buyers and sellers. For the shopping community, the scheme ensures they regularly receive their favorite items without the hassle of reordering while also enjoying cost savings. Meanwhile, it opens the door to a more predictable revenue stream […]
The tariff war is on again. During his first term, U.S. President Trump imposed tariffs on products imported from China, which his successor, President Biden, maintained. In the second month of his second term, Trump launched yet another round on automobiles, machinery, electronics, household goods, and medical supplies, imposing a 10% additional tariff on all […]
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