4 Amazon AI Tools Every Seller Needs to Know
Keren Dinkin, Copywriter
4 min read -
Published:Amazon selling can be complex, even confusing, for both newbies and veterans. However, on the positive side, the platform has also been nurturing technology with Amazon AI tools to make its entrepreneurs’ lives easier.
Enter Amazon AI tools, designed to streamline your operations and assist in achieving success sooner rather than later. These cutting-edge solutions simplify tasks, improve decision-making, and help drive sales.
If you’ve already embraced the existence of artificial intelligence, then you’ll be grateful for these digital innovations. They create engaging video and audio ads, offer personalized business insights, add pizzazz to product descriptions, and craft competitive listings — all with little or no help from humans.
Let’s see if these fab four are the answer to all your seller wishes.
1. Amazon AI Studio (BETA)
One exciting development in the chest of Amazon AI tools is the Amazon AI Studio (BETA). This innovation is making waves with its new Video Generator, a generative AI-powered feature that empowers sellers to quickly create engaging and visually rich video content for Amazon ads.
Video is becoming increasingly important for online sales as it provides a dynamic way to showcase products and attract customers. By simplifying the video creation process, Amazon AI Studio supports sellers’ marketing efforts, making it easier for them to captivate potential buyers and drive more sales.
The creative studio also offers the Audio Generator, which delivers a 30-second audio ad (including copy) within minutes of submitting an ASIN. While Amazon ads used to be either visual or audio-visual, buyers can now discover products even when on the move — just by listening.
Both AI generators are available without any additional cost.
2. Project Amelia
A standout among Amazon AI tools, Project Amelia acts as a personal assistant tailored and designed to understand the unique aspects of each seller’s business. The ever-present Selling Expert provides personalized recommendations, insights, and information to help sellers thrive.
Like other AI-powered customer support, Amelia responds promptly to sellers’ questions with accurate information and relevant answers, albeit with a higher level of sophistication. It not only offers strategic guidance but also dives deep into identifying business opportunities and diagnosing potential issues. By supplying key insights on growing revenue and optimizing inventory, it presents a comprehensive approach to enhancing business operations.
Imagine having an intelligent assistant that helps you recognize new opportunities, pinpoint bottlenecks, and suggest actionable steps to improve your sales strategy. That’s the promise of Project Amelia. Beyond mere recommendations, its capabilities aim to be a valuable partner in your selling journey.
With the potential to streamline various aspects of your business, this tool allows you to focus on what really matters — growing your business and maximizing profits. Whether you’re looking to optimize your inventory or need recommendations to boost revenue, it boasts the expertise to support your goals.
3. A+ AI Content Creator
Another AI marvel Amazon sellers should not overlook is the A+ AI Content Generator, which enhances product descriptions to make them more compelling and informative. This tool allows sellers to potentially drive sales growth of up to 20% — definitely not a negligible revenue boost!
The real power of this AI tool lies in its ability to craft engaging content. It highlights key features and benefits of products and enhances their appeal to potential buyers. By focusing on their unique selling points, it helps forge a stronger connection with potential customers, ultimately driving more sales.
Instead of spending hours composing the perfect detailed and compelling description, you can rely on the A+ AI Content Generator to do the heavy lifting. This not only saves you time but also ensures you have high-quality content.
But this content generator doesn’t just stop at descriptions. Its arsenal also includes suggestions for enhanced images and layout designs to further improve your product pages. With a comprehensive solution to content creation, you can present your merchandise in the best light possible, increasing its potential to convert visitors into buyers.
As of September 2024, the Amazon A+ AI Content Generator is available to U.S.-based sellers but is scheduled to roll out in several other countries by year-end.
4. Generative AI for Product Listings
Captivating product listings are arguably the most important factor in the success of Amazon sellers, and that’s where Generative AI for Product Listings comes into play. Globally, more than 400,000 sellers have already utilized this set of tools, which helps craft engaging and effective product listings.
These AI-driven solutions simplify the listing creation process by generating content that resonates with shoppers, which, in turn, improves visibility and increases the likelihood of sales. When sellers leverage this technology, they produce product pages that are both informative and persuasive.
Generative AI tools analyze data and customer preferences to develop product listings highlighting essential features and benefits, raising the likelihood of attracting potential buyers. Additionally, they can adapt the language and style of the listings to fit different customer demographics. This more personalized shopping experience increases the chances of converting views into purchases.
Automating the creation of high-quality product listings frees up time for sellers to dedicate to other critical aspects of their business, such as inventory management and customer service. The technology removes guesswork, takes over manual tasks, and supplies data-driven suggestions that are more likely to catch the eye of Amazon shoppers.
Combine this solution with Amazon’s Accelerate Product Titles and Recommendations AI tool and witness satisfactory results.
Moving Forward: Using Amazon AI Tools for Seller Success
Embracing the power of AI can transform your Amazon selling experience from tedious and amateurish to efficient and professional. Integrating Amazon AI Studio, Project Amelia, A+ AI Content Creator, and Generative AI for Product Listings into your business will streamline processes, elevate product presentations, and optimize your overall business strategy.
As you adopt these technologies, you’ll find it easier to navigate the complexities of the Amazon marketplace and achieve your business goals. Investing in AI isn’t just about keeping up with trends but also about unlocking new opportunities and setting yourself up for sustained success.
We urge you to take the next step and explore how these innovative tools can improve your decision-making at every step of your seller journey and elevate your Amazon enterprise to new heights.
