How to Find Sales-Making Keywords On Amazon?
Keren Dinkin, Copywriter
9 min read -
Updated:Top keywords on Amazon act as the bridge between your products and potential customers. Therefore, keyword optimization not only enhances your product visibility but also significantly boosts your conversion rates.
This guide explores various methods for identifying these money keywords on Amazon. We will provide you with the insights needed to elevate your listings, attract targeted traffic, and drive sales in the vast ecosystem of the world’s largest online marketplace.
What are Sales-Making Keywords?
The text content that drives traffic and boosts conversion forms the backbone of your Amazon product listing and Pay-Per-Click (PPC) strategies. We refer to them as sales-making keywords as they aren’t just arbitrary words but specific terms your potential customers are typing into the search bar.
When effectively utilized, those keywords can catapult your listings to the top of search results, increasing visibility and driving sales. The impact of these keywords stretches beyond mere search rankings — they influence buyer decisions and conversion rates.
A well-optimized listing speaks the language of its target audience, making it easier for shoppers to find exactly what they need. By tapping into the precise terms and phrases your customers are searching for on Amazon, you create a direct path to your products, enhancing both discoverability and appeal.
Investing time and effort in identifying and integrating these top keywords on Amazon is not just beneficial but also essential for staying competitive in this crowded marketplace. The good thing about it is you have several methods at your disposal to find them.
Conduct Market Research to Identify High-Performing Keywords
A thorough study of the markets where your products belong is a foundational step in identifying money keywords on Amazon. Start by examining the landscape of your niche, paying close attention to competitors’ listings. Identify the keywords they frequently use and their corresponding ranking positions on Amazon.
This competitor analysis can provide valuable benchmarks and highlight gaps you can exploit. It will also help you gauge keyword popularity over time and enable you to stay ahead of seasonal shifts and emerging trends.
Additionally, consider looking into social media platforms and online forums where your target audience congregates. Look for recurring terms and phrases that potential customers use when discussing products similar to yours. Such qualitative data can offer insights into the language and preferences of your audience, giving you keywords that resonate on a deeper level.
Comprehensive market research not only arms you with a robust list of potential keywords but also ensures your strategy is rooted in real consumer behavior and trends. Doing it sets the stage for optimized, high-performing listings on Amazon.
Use Sellerise Keyword Hunter
This advanced keyword research tool can prove to be an invaluable asset in your keyword strategy. Its intuitive design simplifies the process of identifying effective keywords through detailed insights into search rank, relevance, and competitive landscape.
With a comprehensive analysis of a vast array of keywords, Keyword Hunter Pro highlights not only those with low search ranks but also the ones with high conversion rates.
But, why is this important?
You see, the Amazon algorithm uses conversion rate (sales volume) as the basis for search results ranking. Hence, it’s the metric that matters because your main objective in the keyword research endeavor is to incorporate search terms within your listing content not merely to drive traffic but to encourage purchase.
Also, using keywords which deliver more organic sales is more cost-effective in terms of ad spend. Utilizing Keyword Hunter helps you pinpoint the most impactful terms that will boost both visibility and conversions for your listings.
Additionally, the tool’s filtering options allow you to tailor your search, enabling you to focus on the most relevant and lucrative keywords for your product category. This precise targeting helps you stay ahead of the competition and ensures your products are seen by the right audience.
Step-by-Step Guide to Using Keyword Hunter Pro
Navigating this keyword tool is a straightforward process, making it accessible even for those new to advanced keyword research.
Just follow these steps:
- Enter a relevant (seed) keyword into the search bar. The tool will quickly generate a comprehensive list of related keywords based on years of historical data, complete with metrics like search rank, organic sales, conversion rate, and competition levels.
2. Focus on the following columns:
Organic Sales – remove keywords with less than 25 units of sales per month (but depends on a selling product niche).
Conversion Rate – remove all with less than 12-20% (again, it depends on a product you sell, but the higher the conversion rate is, the better).
3. Delete unrelated keywords and those with brand names.
4. To further refine your search and narrow down the keyword list, utilize the robust filtering options such as relevance, search rank thresholds, and competition levels. This helps in zeroing in on the most lucrative keywords specific to your product niche.
5. Find long-tail keywords that, while having slightly lower sales volumes, boast less competition and higher conversion potential. It’s wise to prioritize keywords with manageable competition to enhance your chances of ranking prominently.
6. Use the trend analysis feature to stay ahead of your competition in seasonal shifts and emerging market trends.
It’s also advisable to incorporate top-performing competitors’ keywords into your listings’ content. You can do that right inside your Sellerise account via the Keyword Re-Ranker Pro tool. Its competitor analysis features examine which keywords your competitors’ bestseller listings are ranking for and identify opportunities they might have overlooked.
For a more comprehensive discussion on Keyword Re-Ranker Pro, check out our article.
And the final step:
Go to Amazon and search each keyword you’ve found from both Keyword Hunter Pro and Keyword Re-Ranker Pro to verify that they are ranking for the product you are selling. Make a separate list of words and phrases which are similar but not exactly the same as your product.
For instance, if you’re selling memory foam neck pillows, the phrase ‘memory foam pillows’ is still useful for your listing’s frontend and backend indexing.
After performing all of the steps above, you will have the shortlist of keywords you should be using for your product listing, backend, and PPC campaigns. Regularly update your keyword strategy based on these insights to keep your listings fresh, relevant, and adaptive to the perpetually evolving Amazon.
This competitive process allows you to craft a more strategic and comprehensive keyword plan. By consistently following this guideline, you’ll be well-equipped to identify and implement the most effective sales-making keywords for your Amazon listings.
Utilize Amazon’s Auto-Suggest Feature to Discover Keywords
One highly effective yet often underutilized space for finding sales-making keywords is Amazon’s auto-suggest feature. As you type a word or phrase into the platform’s search bar, a dropdown menu of suggested searches appears, revealing popular terms that actual customers are using to search. This real-time data can be incredibly valuable for uncovering keywords you might not have considered.
Start by entering broad keywords related to your product and observe the suggestions that populate. Take note of long-tail keywords and variations as they often represent more specific and actionable search terms. These suggestions are generated based on current search trends and user behavior, providing a snapshot of what’s in demand on Amazon.
To systematically gather this information, compile a list of auto-suggested keywords and analyze their relevance to your product offerings. You might find hidden gems that could significantly boost your visibility and conversion rates.
By tapping into Amazon’s auto-suggest feature, you’re directly accessing the voice of the customer, which can guide your keyword strategy with precision and relevance. For added depth, combine this method with other keyword research strategies to ensure a well-rounded approach.
Leverage Customer Reviews for Hidden Keyword Gems
Customer reviews are an often-overlooked treasure trove for uncovering valuable keywords. They offer an authentic glimpse into the language and sentiments of real users, providing phrases and terms that you might not find through conventional keyword research methods.
You can begin the process by combing through reviews on your own product listings, and then do the same with those of your competitors. Watch out for recurring words and phrases, especially those that describe key features, benefits, or issues with the items.
Also, look for specific language that customers use to express their needs and desires. For example, if multiple reviewers mention “easy to clean” or “durable,” these phrases can be potent keywords to incorporate into your product listings. Additionally, Amazon reviews can highlight niche terms that may not be highly competitive but are incredibly relevant to your audience.
Analyze not just the positive reviews but also the critical ones because they can reveal pain points that your product successfully addresses, which is another angle for keyword optimization. Utilize this feedback to enhance your product descriptions and bullet points, making them more relatable and aligned with your customers’ expectations.
Deeply understanding and integrating the language used in customer reviews could enrich your listings with high-impact, sales-making keywords that truly resonate with potential buyers.
Explore the Amazon Search Terms Report for Valuable Insights
The Amazon Search Terms Report is an invaluable asset for any seller serious about refining their keyword strategy. Available through Seller Central, it offers a detailed look into the actual search queries customers use to find your products. Within this data, you can pinpoint the keywords driving traffic and conversions for your listings.
Look for these items:
- Top-Performing Keywords. Analyze search terms that consistently bring in high traffic. These should be prominently featured in your product titles, bullet points, and descriptions on Amazon.
- Long-Tail Keywords. Often, such phrases have less competition and can capture highly targeted traffic, which could lead to better conversion rates.
- Underperforming Keywords. Refine your keyword list by identifying terms that generate impressions but fail to convert into sales. Eliminate these so you can focus your efforts on the high-impact ones.
To get the most out of this report, combine it with other data sources such as your own sales analytics and competitor keyword strategies. This multi-faceted approach ensures a comprehensive understanding of which keywords are truly valuable for your listings.
In addition to market research, auto-suggest, and customer reviews, consider using a keyword finder tool from one of many third-party providers. The truth is, it’s almost impossible for your listings to land on the much-coveted page one without this kind of tech assistance.
Moving Forward with Your Top Keywords on Amazon
The identification and application of sales-making keywords on Amazon is a pivotal strategy for elevating your product listings and driving sales. It depends on leveraging various research techniques to uncover the most effective keywords.
With insights derived from competitor analysis, customer reviews, and Amazon’s own features like auto-suggest and Search Terms Report, you can build a robust foundation for your keyword strategy.
Integrating advanced tools such as Keyword Hunter further enhances this process through detailed analysis and competitive insights for precise targeting. It simplifies the complex task of keyword optimization, making it accessible and effective even for those new to the field.
However, the journey doesn’t end with the implementation of keywords. Keyword optimization is not a one-time task but a continuous process that involves further efforts, such as:
Testing Your Keywords for Optimal Results
Gather customer feedback and be alert to any emerging trends or shifts in consumer behavior. This ongoing assessment will enable you to adapt swiftly and stay ahead of your competition.
Continuous monitoring and refinement are likewise essential to adjust to ever-changing market dynamics and consumer behaviors on Amazon. Once your keywords are in place, use performance analytics tools to track changes in keyword rankings and observe any fluctuations in conversion rates.
The iterative process of Amazon A/B testing different keyword combinations within your listings helps fine-tune your strategy to ensure it remains relevant and compelling. This can provide valuable insights into what resonates best with your audience. For instance, try altering one keyword at a time in your product title and observe the impact on search visibility and sales.
Continuous Optimization for Sustained Success
Stay updated on Amazon’s algorithm changes to ensure your strategies align with the platform’s latest requirements and your account remains compliant. Keep abreast of market trends for sustained success.
Regularly revisit your keyword strategy and make data-driven adjustments to keep your listings fresh and aligned with current consumer preferences. This could mean incorporating newly discovered long-tail keywords or phasing out underperforming ones.
Ongoing optimization is not just about tweaking keywords but enhancing the overall quality and appeal of your listings. Maintain a proactive approach so you can consistently engage your target audience and adapt to their changing needs.
By committing to a disciplined approach in keyword research and optimization, you will be able to enhance your product visibility while creating listings that truly resonate with your target audience. This holistic strategy fosters a deeper connection with customers, transforming your Amazon store into a thriving, competitive brand.
