7 Proven Strategies to Increase Amazon Sales in 2025
Keren Dinkin, Copywriter
9 min read -
Updated:For Amazon sellers, adapting to new trends and refining your strategies is essential for maintaining and increasing sales. As we approach the second half of 2025, you must navigate this increasingly competitive marketplace with informed, data-driven tactics.
Understanding the nuances of Amazon’s platform and leveraging the right tools and techniques can make a significant difference in your sales performance.
Let’s dive into seven actionable strategies designed to enhance various aspects of your Amazon business. You’ll learn how to effectively attract more traffic to your listings, convert visitors into buyers, and foster long-term customer loyalty.
Strategy 1: Optimize Product Listings
Make your first impression with shoppers last with well thought out product pages that engage. Here’s how:
Craft Compelling Titles and Product Descriptions
You have only 250 characters to compose the title, so succinctly highlight the key benefits and features of your product there. In the description, utilize the bullet points to break down important details for potential buyers to quickly grasp what sets your product apart.
Upload High-Quality Images
The product photos you choose should be visually appealing and showcase the item from multiple angles to give customers a comprehensive view. As much as possible, add lifestyle images that clearly demonstrate the product’s use cases.
Maximize A+ Content
Boost your sales by an average of 5.6% with the A+ section (formerly Enhanced Brand Content or EBC). This is available to sellers enrolled in Amazon’s Brand Registry program, which requires you to secure a trademark for your brand and follow a strict process. But the detailed descriptions, comparison charts, and additional images or videos you’re allowed to add is well worth it.
A+ content elevates your listings by providing buyers a richer shopping experience and builds their trust by conveying the value of your product. The goal is to create a visually engaging and informative listing that captures attention and encourages purchases.
Make it Mobile-Friendly
A significant portion of Amazon shoppers — 42% — use mobile devices, so your content needs to be easily readable and navigable on smaller screens. Use shorter sentences and paragraphs, and ensure images and videos load quickly and display correctly.
Strategy 2: Master Keyword Targeting
On the Amazon platform, keywords unlock the door to high search engine results page (SERP) ranking. Employ the following steps to land on page one:
1. Identify the Right Keywords
Use Sellerise Keyword Hunter to discover high-traffic, relevant keywords. This tool helps identify terms that potential buyers are actively searching for and, thus, ensures your listings appear in the right search results.
2. Apply Competitor Reverse ASIN
Analyze your competitor keyword performance with the Sellerise Re-Ranker tool. By analyzing the keywords your top competitors use, you can gain valuable insights and identify opportunities to improve your own listings. This tactic involves examining their listings to see which keywords are driving their success and then incorporating those into yours.
3. Include Long-Tail Keywords
These are more specific phrases with lower search volumes but often convert better because they capture highly interested buyers. For example, instead of targeting “running shoes,” you could use “women’s lightweight running shoes.” This narrows down your audience into those captive buyers who are more likely to make a purchase.
4. Maximize Backend Keywords
These hidden terms don’t appear on your product page but improve search visibility. Use all available character space to include as many relevant keywords as possible, which potential customers might use to find your product.
Strategy 3: Leverage External Traffic
Considering that 70% of Amazon shoppers never go past page one of search results, you need to capture them through other means while working your way to that coveted SERP. Utilizing off-Amazon traffic sources can significantly expand your reach and drive more potential buyers to your listings.
As a bonus, Amazon’s A10 algorithm rewards you for doing so through its Brand Referral Bonus Program. It pays you back 10% of your qualified sales from external traffic redirected to your listings with an Amazon Attribution link.
These are the most effective methods of casting the net outside the platform:
Influencer Partnerships
Collaborating with influencers is a powerful way to tap into new audiences, accounting for 37% of Amazon’s external traffic. By selecting those whose followers align with your target demographic, you can create authentic endorsements that resonate with potential customers.
You can use the Amazon Associates program as a starting point. As you fan out to other platforms like social media (see below), make sure to provide them with Amazon Attribution links so you can track their performance.
Google Ads, TikTok, Instagram
Deploy targeted ad campaigns on these platforms to take advantage of their unique advantages. Google Ads can capture high-intent searches, while TikTok and Instagram provide opportunities for engaging visual content that can attract and convert viewers.
When setting up campaigns, ensure your ads are tailored to the platform and audience. For example, short and engaging videos work well on TikTok, while Instagram ads benefit from high-quality images and Stories integration. Each ad should include a clear call-to-action directing viewers to your Amazon product listings.
Don’t overlook the importance of retargeting ads. They remind visitors who previously viewed your products to return and complete their purchase. By staying top-of-mind, you increase the likelihood of conversions.
Strategy 4: Use Amazon PPC Efficiently
Pay-Per-Click (PPC) campaigns are indispensable to boosting your sales. The average Amazon PPC conversion rate is 9.58% as of February 2025, but you can beat this number through bid optimization and creative budget allocation.
Sponsored Product Ads Vs. Sponsored Brand Ads
On average, Amazon Ads lead to 25.87 conversions daily, demonstrating the potential impact of these two strategies on your sales performance. It’s important to understand the difference between these two, as each serves distinct purposes.
Sponsored Product ads focus on individual listings and are highly effective for boosting specific products. Sellers incorporating these ads within their campaign strategy experience a 50% increase in sales in the first year alone. This explains why it’s the top Amazon ad choice for more than 70% of them.
Sponsored Brand ads, on the other hand, allow you to promote your brand and multiple products, making them ideal for increasing overall brand visibility.
Bid Optimization
This component of your PPC strategy entails continuously monitoring and adjusting your bids on Sponsored Products or Sponsored Brands (or both) to ensure your ads are competitive while staying within your budget. It requires regular analysis of your campaign data to identify which keywords and ad placements are performing well and which ones need adjustment.
Budget Allocation
Another key factor is to distribute your budget in a way that maximizes ROI. This might involve allocating more funds to high-performing campaigns while scaling back on less effective ones. The goal is to ensure that every dollar spent contributes to driving sales.
Automated Targeting
Utilizing Amazon’s automated targeting options could also help refine your strategy. Automated campaigns can identify profitable keywords and placements you might have missed, providing valuable data you can use to enhance your manual campaigns.
Strategy 5: Improve Conversion Rates
These are the most effective ways to transform Amazon shoppers into buyers:
Generate More Customer Reviews
Reviews can boost conversions by as much as 38%, which is more than worth the time and effort in securing them. But you can streamline the review solicitation process by automating it with Sellerise Review Requester. This tool can help you garner authentic customer feedback, which not only boosts credibility but also influences potential buyers to make a purchase.
Test Various Pricing Strategies
Experimenting with different prices can identify the most effective methods to attract and convert potential buyers. Dynamic pricing, for example, involves adjusting prices based on demand, competition, and other market factors. This can help you find the optimal price point that maximizes sales and profits.
Launch Promos
Promotions such as limited-time discounts, bundle deals, and free shipping offers can also drive conversions by creating a sense of urgency and added value. Make sure to monitor the impact of these campaigns on your sales performance and fine-tune your approach for better results.
Strategy 6: Monitor and React to Market Trends
Adapting to market trends ups your chances of staying ahead in the Amazon marketplace. Use tools like Sellerise SQP Insights to gain actionable data on emerging trends, customer preferences, and competitive dynamics. These will enable you to adjust your product offerings, marketing strategies, and inventory management to meet the evolving needs of your target audience.
Add the tactics below to boost the success of this strategy:
Regularly Analyze Consumer Behavior
This can reveal shifts in demand, allowing you to introduce new products or adjust existing ones to better align with current market interests. Being proactive gives you the strategic advantage of anticipating changes rather than merely reacting to them.
Observe Seasons and Holidays
These dates can significantly impact buying patterns. Gathering this information can help you plan timely promotions and stock adjustments to ensure you maximize sales during peak periods. Additionally, monitor your competitors’ actions during the same periods to identify opportunities and threats in your niche. This might involve analyzing their pricing strategies, promotional tactics, and customer feedback.
Stay Updated
Keep an eye on broader industry shifts and technological advancements. For example, the increasing use of voice search and mobile shopping may require you to optimize your listings for these platforms.
Strategy 7: Build Customer Loyalty
One of the often quoted marketing adages is, “It’s more expensive to gain new customers than to maintain existing ones.” Here are several ways you can achieve that:
Subscribe & Save
Amazon’s Subscribe & Save program incentivizes repeat purchases by offering discounts to customers who avail regular delivery services of your products. This not only boosts sales but also helps maintain consistent revenue.
Product Inserts
When packaging your products for delivery, include thank-you notes, discount codes for future purchases, or brochures of other products you offer. These personal touches can enhance customer engagement and create a positive shopping experience that encourages repeat business.
Off-Amazon Email Funnels
After collecting customers’ email addresses (in compliance with Amazon’s policies), you can send targeted campaigns featuring new product launches, special promotions, and helpful content related to your products. This keeps your brand top-of-mind and builds a direct relationship with your customers, driving repeat purchases.
Wrapping Up: A Summary of Action Steps
To drive your Amazon sales forward in the remaining half of 2025, integrate a mix of tailored strategies to optimize your entire sales process, as follows:
- Assess your current product listings and identify opportunities for improvement. Are your titles and bullet points clear and engaging? Are your images high-quality and informative?
- Refine your keyword strategy using tools like Sellerise Keyword Hunter and Re-Ranker to ensure your listings are easily discoverable by potential buyers.
- Diversify your traffic sources by leveraging influencer partnerships and targeted ad campaigns on platforms like Google Ads, TikTok, and Instagram. This will help attract a broader audience and drive more visitors to your Amazon listings.
- Optimize your Amazon PPC campaigns by balancing Sponsored Product and Sponsored Brand ads, and continually adjust your bids and budget allocation to maximize ROI.
- Boost your conversion rates by automating review requests with Sellerise Review Requester and experimenting with dynamic pricing and promotions.
- Keep an eye on market trends with Sellerise SQP Insights to stay ahead of shifts in consumer behavior and competitive dynamics, allowing you to adapt quickly and effectively.
- Focus on building a loyal customer base through Subscribe & Save and personalized engagement tactics like product inserts and off-Amazon email campaigns.
While systematically applying these strategies, run a health check of your listings with Sellerise tools, and you’ll be well-equipped to enhance your Amazon sales performance and secure a competitive edge in the marketplace.
