How to Remove Reviews on Amazon in 2024: Easy and Legal Ways
Keren Dinkin, Copywriter
13 min read -
Updated:A negative review is the stuff of nightmares for every Amazon seller. Even one bad review on Amazon can have many repercussions for your e-commerce business. While you cannot (and should not) keep your customers from writing negative reviews, there are legal ways to deal with them and remove reviews on Amazon.
In this article, we will show you how to remove negative reviews from Amazon and introduce you to a nifty solution called Sellerise Review Puncher that can help you. Let’s get started.
Why should you worry about bad reviews on Amazon?
Because there’s a lot at stake.
Customers can write negative reviews for a variety of reasons. The simplest explanation is that they are unhappy with the product they have received or its quality. However, negative reviews on Amazon can also result from poor service or customer grievance redressal.
Additionally, a subpar listing with not-so-great images, unclear product descriptions, or limited information can also work against you.
Whatever the reason, you must monitor your customer reviews to understand why they are complaining and try to rectify your mistakes. Bad reviews can lead to the following:
Lower the visibility of your product
Amazon uses a sophisticated A9 algorithm to match search queries with products and display relevant results to shoppers. The algorithm considers multiple factors to display high-quality results, and customer ratings and reviews are some of the critical components.
So, even if you have optimized your listing, bad reviews and poor ratings can reduce the visibility of your product.
Lower conversion rates
Today’s discerning customers trust reviews the most when researching their upcoming purchases. Customer reviews on Amazon impact not only the buyers of the e-commerce marketplace but also those who use the platform for product research. When these customers discover negative reviews on Amazon, they will not even consider the item. Unfortunately, that’s a double whammy if you sell on Amazon and other e-commerce marketplaces.
The problem becomes compounded over time. Your other offerings may also suffer due to bad reviews for an unrelated product. This is because customers are less inclined to trust brands with even one or two negatively perceived items.
Reduce your chances of winning the Buy Box
We are sure you know the value of Buy Box on Amazon—it’s the most sought-after real estate on the e-marketplace and can help you boost your sales exponentially. To be eligible for the Buy Box, you must fulfill certain criteria. Shipping time, order defect rate, customer reviews, and seller metrics are some of the factors that can guarantee you a Buy Box win.
If you get negative reviews because of delayed shipping, defective products, or poor customer service, it can reduce your chances of winning the Buy Box. This will ultimately affect your sales and bottom line.
To sum it up, bad reviews on Amazon can affect customer confidence in your brand and your performance on the platform. While your goal should be to provide top-notch service and great products, you should also learn how to remove bad reviews from Amazon for the safekeeping of your business.
The best ways to delete a negative review on Amazon
As an Amazon seller, you are not at liberty to remove or delete a bad review by yourself. Amazon does not allow this for the sake of the platform’s integrity. However, there are multiple legal ways in which you can handle negative reviews on Amazon like a pro or have them removed.
We have listed the best and the most convenient options below:
Use the Fully Automated Sellerise Review Puncher Tool
Sellerise Review Puncher is a dedicated Amazon review management solution that automates the process of contacting customers who leave bad reviews. Review Puncher is 100% Amazon TOS (Terms of Service) compliant and customizable. It enables Amazon Sellers like you to handle your negative reviews quickly and efficiently.
Check out its features:
1. Sends Automated Email Responses
Sellerise Review Puncher sends emails to customers who have left bad reviews of your products. You do not need to monitor your own ratings and contact customers one by one. The entire process runs on autopilot, saving you time and effort that you would otherwise spend on managing your reviews.
2. Allows You to Set Customizable Rules
You can set rules for different types of reviews to customize your automated email responses.
For example, if a customer leaves a one-star review, the Review Puncher tool can send them a refund email. Issuing a full refund can help you gain the trust of your customers, and with Review Puncher, you can expedite the process.
Amazon’s seamless refund management is already on your side. It ensures your customer gets their money on time without further hassle.
Similarly, for two-star reviews, you can automate Sellerise’s Review Puncher to email the customer about their concerns. Knowing about the problem will help you come up with a viable solution that remedies the escalation and enables you to gain back the trust of your customer.
Another feature of the tool, which allows you to ignore some reviews, further exemplifies the scope for determining conditional responses.
Because you can customize the rules based on the type of reviews you get, you can effectively and efficiently manage your store. While handling bad reviews can be exhausting and prone to error when done manually, automating it with Sellerise Review Puncher can give you a competitive edge.
3. Gives you an overview of review management activity
Apart from these two stellar features, Review Puncher boasts a dynamic dashboard that tells you how many emails have been sent daily, so you’re always in the know. You can check out the dashboard to monitor your Amazon customer review management activity every day. In addition, you can glean tactical insights from these reviews to assess your performance.
If you find too many bad review-related emails in the dashboard, it’s time to do a performance review and find out why you’re missing the mark. You may also notice a decline in your bad review emails, indicating better performance and customer service.
As you can tell, the Sellerise Review Puncher tool has many different uses and provides valuable insights for sellers. In the next section, we’ll tell you how you can use this tool. It’s easy to set up and can be used by anyone.
Typically, when you resolve problems with your buyers, about 10% to 30% of bad reviews might get updated for higher rating or disappear. If you use Sellerise, this could go up to 40%.
For example, if you start with 10 bad reviews and sort out each customer’s problem, you might see up to 4 of these reviews turn positive or get removed. This shows that your efforts are working well.
With Sellerise, you can set targets for your review scores and track what you need to do to hit those targets. This helps you manage your reputation better on Amazon.
How to automate managing negative reviews on Amazon using Review Puncher
Here’s a step-by-step guide to using the Sellerise Review Puncher tool for your Amazon seller business.
Just follow these simple instructions to get started:
- Log in to your Sellerise account and go to the Review Puncher section.
- Go to ‘Set Configurations’ and use it to determine the rules of when and how to contact buyers who leave negative reviews.
- Select the products you want these rules to be applied to, and you’re done.
Now, you have fully automated the process of deleting a bad review from Amazon. All it takes is three simple steps and some decision-making because you need to determine the guiding rules. Your hassle-free and on-time customer review management set-up is ready to roll.
Such prompt and mindful action can persuade customers to delete or change their negative reviews. However, this may not work every time. Some customers may choose to leave their negative reviews as is despite your best efforts. Don’t let such instances frazzle you.
For every customer who chooses to stick by their bad review, you will have others who can be persuaded to delete a negative review they have written. Prompt action on your part will also boost consumer trust in your brand and help you build a better reputation. As a seller, you’re expected to prioritize your customers and build loyalty, and transforming a bad experience into a good one will help you out in this endeavor.
So, spare no effort in doing your job right. It will undoubtedly have a positive impact on your long-term sales.
How can I find the conversation with a buyer?
Finding and continuing a conversation with a buyer is a straightforward process, especially when using the Sellerise Review Puncher tool in conjunction with Amazon Seller Central.
Just follow these simple steps:
- Go to ‘Review list’ in Review Puncher
- Click on the ‘Order ID’
- You will be transferred to Order details in Seller Central
- Copy Order ID
- Go to messages at the upper right corner
- Paste Order ID
- Your conversation will be found, and you can continue it personally: Once the conversation thread is displayed, you can review the previous message and continue the conversation with the buyer.
By following these steps, Amazon sellers can efficiently manage their customer communications, ensuring timely and effective responses to buyer inquiries. This process helps in maintaining high customer service standards and can potentially improve your seller rating on the platform.
Reach out to your buyers to address their concerns via Seller Central
Being an Amazon seller has many perks, one of which is being able to contact your customers for grievance redressal. When you notice a bad review, log in to Amazon Seller Central and utilize the “Contact Buyer” feature to contact your customer.
Here’s how you can get started:
- Log in to Seller Central and click on “Customer Reviews.”
- Scroll to find the negative review. Here, you can contact this buyer.
- Go to “Contact Buyer” and choose the reason you want to contact them. You can address their grievance or ask for further feedback. Do what the specifics of the review call for.
- Draft a message to your buyer explaining your solution. Check it to ensure clarity and respect.
- Once you are satisfied with your answer, click on the “Send” button.
This direct approach shows your willingness to assist the customer and helps you regain their trust. It might be time- and effort-intensive, but directly addressing your buyers has another benefit—the exchange is always transparent. In addition, you will make your customers feel important and help them realize that their reviews are valued.
As long as you abide by Amazon’s rules, you can find a solution to this problem. Bear in mind that Amazon has strict guidelines that you must follow when contacting your buyer. Focus on query resolution and best-in-class customer service.
Do not attempt to buy your buyer’s favor with incentives like free coupons, discounts, etc. Amazon will catch such unscrupulous activity and penalize your store. Amazon reserves the right to take strict action against you if you don’t comply with its terms and conditions.
Contact Amazon to remove bad reviews
The last option for removing bad reviews is contacting the team at Amazon and requesting them to remove the ones that are affecting your online store. You can do so in a few instances:
- If you find an Amazon negative review that appears suspicious—your competitors may try to sabotage you by leaving bad reviews.
- If the review violates Amazon’s community guidelines for exchange between buyers and sellers.
In any case, you need to furnish proof to back up your claim of an unscrupulous review. If you find a review from a user who has not placed an order or purchased anything from you, that alone could be incriminating evidence. Similarly, if you suspect your competitors have left a bad review, find proof that they are indeed your competitors.
There are three ways in which you can reach out to Amazon.
- Email the Amazon team at [email protected]. Share the ASIN of the product that received the bad review, along with the customer’s profile name and the date and time of the review.
- You can also contact Amazon Seller Support and register your complaint.
- Log in to your account -> Menu -> Performance -> Account Health. There you will find the “Report Abuse” section to file a complaint.
Please provide all the details you have, such as the Order ID, ASIN, and the buyer’s name. If you’ve already communicated with the customer, be sure to mention that as well. It’s crucial to be upfront about any conversations you’ve had so far.
That’s the most you can do from your end. The rest is up to the team at Amazon to review and pass a judgment.
Pro Tip: Highlight the specific community guideline that the review violates to increase your chances of being noticed by the Amazon team. Otherwise, they may dismiss your claims.
That brings us to the end of this section on how to remove bad reviews from Amazon. But there’s more that you can do with Sellerise.
How to identify and manage customer reviews that violate Amazon policies
Apart from automating review responses, Sellerise can expedite the process when you contact Amazon for support. Whether you want to report abuse or reach out to Amazon customer care via email for help, you can make use of Sellerise to identify bad reviews without breaking a sweat.
Instead of checking all the reviews manually, you can do it in one go. Remember to perform these sanitization checks at regular intervals so that no bad review is overlooked or goes unnoticed.
Just follow the steps below to simplify the handling of negative or suspicious reviews before reaching out to Amazon:
Download all of your 1-3 Star reviews ONLY: Use Sellerise Chrome Extension to download the reviews to Excel file.
- Sort the list by stars. You only need the 1-3 star reviews. To sort the reviews in Excel:
- Highlight all the cells, and click ‘Sort’.
- Choose “Rating” as the main value you want to sort by. Make sure to check “My list has headers.”
- Select “Smallest to Largest” option and click “OK”
- Now you clearly see all 1-3 star reviews. Copy and paste the remaining 1-3 star reviews to ChatGPT.
- Add this prompt: “Please analyze the following Amazon reviews and let me know which ones violate the terms of service.”
- ChatGPT will shortlist the reviews that violate the terms of service.
Once you have the list, there are two ways to delete a review that violates Amazon’s TOS:
Flag the review
As discussed above, you can reach out to Amazon and ask them to delete any unfair or bad reviews. Amazon’s robust product review tool allows sellers to raise tickets about suspicious customer remarks that may affect their product ratings, conversions, and overall reputation. The team at Amazon will check the review in question to see if your request is valid and if it qualifies for removal.
Here’s how you can get started:
- Go to the Amazon Product Review Tool
- Include all the details and a product and the review:
- ASIN of the product
- Title of the review
- Name of the reviewer
- Date of the review as it appears on our website: Direct link to the review or post (click the Comments’ link after the review, and copy or paste the URL that displays in your web browser)
- Refer to the screenshot below that lets you add information about the review you want to dispute:
Once you have furnished all the required details and successfully raised the ticket, your job is done. Now, it’s upon Amazon to decide if the review deserves to be removed. You have no control over Amazon’s decision, so make sure you provide all the relevant details to increase the chances of deletion.
Or, here is a short way you can report abuse:
- Navigate to the product page where the review has been posted.
- Scroll down to the “Customer Reviews” section.
- Find the review you want to report and click “Report abuse.” This option is located right next to the review.
- Provide a reason for reporting the review and any additional information that may help Amazon in its investigation.
- Click “Submit.”
Email Amazon customer support
This method is relatively simple, as explained in the preceding section. You simply need to email [email protected] to file your claim for a disputed review and wait for the team to make the final decision regarding its removal.
As you can tell, Sellerise can assist you in more ways than one in deleting negative reviews and expediting the deletion process via Amazon. So, if you have been struggling with poor reviews on Amazon, Sellerise is an excellent tool to have on hand.
Tips to avoid bad reviews on Amazon
Now that you know how to manage bad reviews and have them removed, check out these best practices to avoid negative remarks from your customers in the first place. Take inspiration from the adage that states, “Prevention is better than cure.”
- Source and sell good quality items
- Write informative product descriptions
- Include high-quality photos of your product where each feature is discernible
- Focus on secure packing boxes that ensure the product is not harmed during
- Invest in product inserts to enhance communication with customers
- Provide on-time delivery and logistics services
- Respond to customers reviews, whether good or bad, on time and in a respectful manner
- Abide by the rules of selling on Amazon
- Perform regular product performance analysis to stay on top of your game
- Ask your customers to leave honest reviews
Summing it up
E-commerce is a highly competitive field, with millions of sellers vying for the top spots on Amazon. If you want to succeed, prioritize your customers and their feedback. Playing by the rules should be smooth sailing.
If you have a problem with bad reviews on your storefront, turn to Sellerise and automate the review management process. Visit the website to learn all about this tool and how it can streamline your selling workflows.
